La próxima edición de MODACALZADO+IBERPIEL, que se celebrará del 24 al 26 de septiembre en Feria de Madrid, contará con dos nuevas áreas diferenciadas para las firmas de zapato infantil de segmento medio-alto. Las empresas y marca mexicanas de calzado para niño tienen en esta iniciativa una buena oportunidad para participar. / The next edition of MODACALZADO + IBERPIEL, which is due to take place between 24th and 26th September at Feria de Madrid, will feature two new and specific sections devoted to children’s footwear and the medium/high-quality footwear segment.
El éxito logrado con la creación de ESPACIO GLAM en septiembre 2009 y el crecimiento del 250 por ciento en el número de participantes en la siguiente convocatoria –marzo 2010-, ha impulsado a MODACALZADO+IBERPIEL a lanzar estas dos nuevas zonas. Según explica el director comercial de este salón, Félix Pérez Fajardo, “la creación de estos dos espacios persigue un doble objetivo. Por una parte, ofrecer un marco novedoso a las empresas de ese sector y, por otra, incluir en la feria un espacio de diseño atractivo que llame la atención del comprador de calzado”. “Estos stands -añade Pérez-Fajardo-, se proponen como alternativa a los stands de diseño libre, ya que tienen un precio muy ajustado y permiten abaratar la participación de las empresas, cuyo mayor gasto se produce en el montaje de sus propios stands”.
Estas áreas proyectarán una imagen atractiva, mediante la utilización de una arquitectura ferial actual y homogénea. En conjunto, constituyen una buena alternativa al stand modular o libre, incluyendo diseños más abiertos y de menor altura, ubicados entorno a una plaza y capaces de generar una atmósfera propia, que resultará atractiva tanto para el visitante, como para el expositor.
Al igual que viene haciendo con ESPACIO GLAM, MODACALZADO+IBERPIEL promocionará ambos sectores entre los visitantes profesionales, diseñando soportes publicitarios específicos.
Más información sobre los nuevos espacios en: www.modacalzado-iberpiel.ifema.es
The next edition of MODACALZADO + IBERPIEL, which is due to take place between 24th and 26th September at Feria de Madrid, will feature two new and specific sections devoted to children’s footwear and the medium/high-quality footwear segment. In this respect, IFEMA, the body that organises the fair, will continue to update and renew the appeal of MODACALZADO + IBERPIEL, in this case by creating particular points of interest relating to very specific types of footwear.
The success that the fair has achieved with its creation of ESPACIO GLAM back in September 2009, combined with the 250% increase regarding the number of participants at its edition in March 2010, has led MODACALZADO + IBERPIEL to launch these new sections at the fair. Thus, according to the fair’s Marketing Manager, Félix Pérez Fajardo, “the creation of these two areas enables us to pursue a two-fold objective. On the one hand, we are able to offer a new setting for companies from the sectors involved and, on the other, set up areas of highly attractive design within the fair itself that will catch the eye of footwear buyers”. “These stands”, Pérez-Fajardo continues “are proposed as an alternative to the free-design stands, given that they have a highly competitive price and make it possible for exhibitors to lower their participation costs, the largest expense being that which relates to the assembly of their own stands”.
These areas will create an attractive image, based on the use of a modern and homogeneous type of fair architecture. As a whole, they constitute an excellent alternative with regard to the modular or free-design stand, featuring designs that are more open and of lower height, located around a square. These stands will generate their own ambience, creating a feeling that is highly attractive to visitors and exhibitors alike.
In the same way as has occurred with ESPACIO GLAM, MODACALZADO + IBERPIEL will promote both sections among trade visitors by designing a series of specific advertising supports. You will be able to find further information regarding these new sections at: www.modacalzado-iberpiel.ifema.es.
The twenty-sixth edition of MODACALZADO + IBERPIEL will take place between 24th and 26th September (Friday to Sunday) and will occupy Halls 8 and 10 at Feria de Madrid.
For further information:
IFEMA EPICENTRIC pr
Helena Valera, International Press Miguel Gaitán
Tel:. +34 91 722 51 74 Tel: +34 91 444 5114
Fax: +34 91 722 57 93 Fax: +34 91 444 5399
E-mail: evalera@ifema.es E-mail: miguel@epicentrics.com
Internet: www.prensa.ifema.es www.epicentrics.com
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